Realising “impossible” projects, at Heineken and beyond

• Turnaround in Bahamas - realising break-even cash within a year: turning around losses of millions of dollars in both brewery and wholesale operations in one of Heineken’s Caribbean Operating Companies. 

• Industrial relations - breaking a big strike at Heineken in the Netherlands. Restoring the balance of power between executive board, unions and workers councils. 

• New retail pricing systems: introducing a commercial minimum price after margins on the big Heineken brand had eroded following years of loss leader and trafficbuilder practices by the big retail chains.

• Turnaround at AWVN: turning around the Dutch employers organisation from working based on annual contributions to working based on commercial billable hours.

• Sale of Parenco: avoiding closure of Parenco, then a Norske Skog subsidiary. Successful sale to H2 Equity Partners in the Netherlands. Today Smurfit Westrock Parenco.

• Shipping Greenland glacier water to help restore ecosystems world wide, as Chairman of Tamatta Foundation.